THINK WISE
This project's parent organization is International Cricket Council
It operates in United Arab Emirates
It uses Cricket
Entered the Sport Federation or Governing Body of the Year
More about THINK WISE
THINK WISE is the global cricket AIDS partnership between ICC, UNAIDS, UNICEF and the Global Media AIDS Initiative, working through its regional broadcasting coalitions such as the Caribbean Broadcasting Media Partnership. By working with leading international players and our local and regional networks, the partnership aims to: Raise awareness about the AIDS epidemic within the cricket community; Address stigma and discrimination surrounding the disease and experienced by those living with and affected by HIV; and Encourage informed decision making and help-seeking behaviours to continue to prevent new infections through targeted information and outreach.
The partnership has two major components: THINK WISE Awareness: The advocacy work carried out by the partnership and leading international cricketers delivers key information about HIV at international, regional and national levels through public service announcements, event publications and online. This information focuses on awareness, inclusion and informed decision-making. The partnership also provides information resources to young people and volunteers, coaches, as well as commentators and broadcasters about the AIDS epidemic and THINK WISE.
THINK WISE Projects: Under the banner of THINK WISE, local NGOs implement community-based initiatives using cricket as means to help young people develop the appropriate knowledge, attitudes, and skills to reduce their risk and vulnerability to acquiring HIV.