The NBA, a star allied of science
This project's parent organization is Generation DIRECTV
It operates in Argentina
It uses Basketball
Entered the
More about The NBA, a star allied of science
DIRECTV and the NBA stars reach students in the most vulnerable areas in Latin America to provide them with an innovative way of learning and connecting to the world through sports. The Learning Science with the NBA audiovisual capsules arrive at the classrooms through the technology of the digital educational TV program Escuela+, spark interest in students, make them catch their heroes’ passion for sports, and contribute to reducing the educational digital gap. They also aid teachers, who can use them to complement and enrich their classes. This program turns renowned basketball players into relatable role models who reveal the secrets of science behind each of their moves in the playfield.