The Goal is Green!
This project's parent organization is Centre Bell
It uses Multiple sports
Shortlisted for the Sport for the Environment Award
More about The Goal is Green!
In May 2007, the Montreal Canadiens organization embarked on what would become known as The Goal is Green! program, an ambitious and wide-ranging project to position the club at the forefront of all environmental leaders in professional sports.
The Goal is Green! was originally envisioned as one of the wide-ranging projects related to the club’s Centennial, but quickly evolved into its own standalone, long-ranging initiative. Its mission, in broad terms, was laid out as the following: Establish the organization as an industry leader both on the ice and in the community through programs that reduce its environmental footprint, support the greening of the environment and renewable resources, and encourage its wide-ranging fanbase to do the same.