Sky Sports Living for Sport
This project's parent organization is British Sky Broadcasting LTD
It operates in United Kingdom
It uses Multiple sports
Winner of the Corporate Citizenship Campaign of the Year
More about Sky Sports Living for Sport
Sky Sports Living for Sport uses sport stars and sport skills to raise the aspirations and improve the life skills of 30,000 11-16 year olds across the UK per year. Sky is one of the leading media and communications companies in the UK and Ireland. Sport has always been at the heart of what we do – we offer unparalleled sports coverage to millions of homes.
We want to be good for sport, so we provide investment to sports bodies to improve facilities and infrastructure, and we want to inspire our customers to take part in sport because we know sport has the power to change lives. SSLFS enables us to make the most of our wide reach and to use our iconic Sky Sports brand, products and programming to support thousands of children.
SSLFS has run in partnership with the Youth Sport Trust (YST) for over ten years, and provides schools with planning tools, star athletes and sports kit. Teachers identify young people at risk of not engaging in school and use the SSLFS tools to create a sports-based intervention that increases self-confidence, raises aspirations and increases engagement in school life, which in turn improves educational outcomes and life prospects.