Singha Corporation
This project's parent organization is Singha Corporation
It operates in Thailand
It uses Indigenous games
Entered the Corporate Citizenship Campaign of the Year
More about Singha Corporation
While Thai society is being modernized, people become more individualistic and a wide gap is created, resulting in a host of social problems. With its strong belief that quality people create quality societies, Singha Corporation initiated Thai Cup, a unique sporting event that features traditional and international sports for everyone regardless of age or gender. For 11 consecutive years, Thai Cup has largely gained recognition and now become the largest traditional sporting event in Thailand, with number of participants reaching over 300,000 in 2012.
While preserving Thai traditional sports that are fading, the event has been successful in bonding people together, from local up to provincial, regional and national levels. It became an avenue for senior professional athletes to build their legacy through coaching and mentoring young ones. Meanwhile, it inspires young people to pursue their career in sports. Thai Cup goes beyond sport with also cheerleading competitions for general public and senior people. The best local foods fair and traditional performance are also staged to entertain everyone at the competition. While providing a chance for people to touch base and bond, Thai Cup teaches people to have respect in themselves and identity, differences and our diversity.