fanActiv
This project's parent organization is Fulham Football Club Foundation
It operates in United Kingdom
It uses Multiple sports
Winner of the
More about fanActiv
fanActiv is a physical activity franchise that harnesses healthy competition between football fans to get them more active.
We pitch fans of London football clubs against each other, virtually and in reality, in healthy competition, and in so doing convert rivalry into social connectedness and health & well-being.
Combining digital technology - a bespoke app, social media, and FitBits - and partnerships with numerous local and national sports organisations, we get men who are overweight, obese, or physically inactive, to run, cycle, and move to the top of the table, all the time representing the club they loyally support. The app allows this by giving them a profile which represents their team's brand, where they clock up activity which converts to points against rival clubs in a league.