El Otro Sueño NBA (The Other Dream)
This project's parent organization is Generation DIRECTV
It operates in Argentina
It uses Basketball
Entered the Corporate Citizenship Campaign of the Year
More about El Otro Sueño NBA (The Other Dream)
El Otro Sueño is a volunteering program launched by DIRECTV to help promote, through sport, social inclusion. Along with the NBA and former basketball stars, and also with the help of different social organizations, we seek to encourage values in sports and also fix game areas in poor neighborhoods throughout Latin America. Therefore, we have fixed basketball courts or play areas. We base our program in different Latinamerican countries: Argentina, Puerto Rico, Venezuela, Ecuador, Chile, Colombia and Uruguay. Finally, the winners got to share 3 whole days with the former Basketball stars.