Cardiff City FC Foundation
This project's parent organization is Cardiff City FC Foundation
It operates in United Kingdom
It uses Football (Soccer), Futsal, Basketball
Entered the Sport Team of the Year
More about Cardiff City FC Foundation
Cardiff City Foundation takes a multi-sport approach, and utilises this as a mechanism in order to bring about social change in those areas that need it the most.
One of our flagship programmes is our Premier League Kicks initiative which aims to reduce instances and complaints of anti-social behaviour during the evening, but within areas that fall within the top 10% deprived areas within their region.
We work with these areas as the individuals that traditionally make them up are classified as 'hard to reach' and often won't engage with any form of activity. We offer the brand of Cardiff City Football Club as our initial tool for engagement, and once hooked retain participants through a blend of participation based and outcome focussed activities, based on the specific needs and wants of the engagement group.
Our sessions operate at times where anti-social behaviour is most prevalent in the areas, and by retaining participants in some form of activity we are not only helping the wider community, but also supporting the young people to change their ways and realise there's more to life than being in trouble.