Be Active, Get Rewards
This project's parent organization is Switch2Health (S2H)
It operates in United States
It uses Multiple sports
Entered the Corporate Citizenship Campaign of the Year
More about Be Active, Get Rewards
S2H aims to inspire children to increase their level of physical activity through increased participation in sports and dancing. Our system enables children to earn rewards for regular physical activity, driving positive behaviour towards a healthy and active lifestyle. S2H’s wrist-worn products quantify physical activity and reveal a unique reward code for each 60 minutes of physical activity (eg football, soccer, tennis, running, basketball).
Children upload these codes to S2H.COM to earn S2H Points. They earn and accumulate these points towards hard-earned rewards such as sports tickets, sports merchandise, books, iTunes, gift cards and more. This has created a culture where physically activity is fun and socially desirable and children are striving to increase their S2H Points.
During the NFL’s PLAY 60 campaign, NFL players from the NJ Nets and NY Giants united to distribute our first-generation S2H KINETICS and complete training sessions with children until they achieved their reward codes. Similarly, NBA All-Star Paul Pierce, has been distributing his ‘Activity Watch’ in schools, providing exercise videos on how children can play a variety of sports to increase their activity levels over time. This change in behaviour can help potentially reverse (or stabilize) the trend of increased childhood obesity.