Alive and Kicking
This project's parent organization is Alive & Kicking
It operates in Kenya
It uses Football (Soccer), Rugby Union, Netball
Winner of the Sport for Quality Education and Employment Award
More about Alive and Kicking
Alive and Kicking (A+K) create fairly paid, ethical employment in Africa through the manufacturing and selling of sports balls. A+K operate in countries with high informal employment rates (Kenya: 77%, Ghana: 80%, Zambia: 90%), employing 155 members of staff. We provide steady wages above the national average that allow individuals to support their families, pay for education and medical bills for their children and save for their personal development.
A+K operate as a not-for-profit social enterprise. All profits from the sale of sportsballs are used to fund entrepreneurial programmes and health education in our countries of operation. Thanks to support from Comic Relief and UK Sport, we also run entrepreneurial training programmes in Ghana (where youth unemployment is estimated at 48%) in which we use the sale of A+K footballs as the means to providing marketing, accounting and sales training.
In partnership with Arsenal in the Community and Tackle Africa we also deliver annual training programmes teaching coaches to use sports drills to educate their local communities about prevention of HIV/AIDs and malaria.