Beyond Sport Expands Global Offering

Leaders in sport for social change, Beyond Sport, is expanding its global offering through the appointment of Anais Gay as director - EMEA and the opening of its New York office.

Anais joins Beyond Sport with a wealth of experience after over four years as director of projects and community at Richard Attias & Associates, where she worked on initiatives including the Doha GOALS Forum and the New York Forum.

As director - EMEA Anais will oversee and develop existing Beyond Sport properties within Europe, the Middle East and Africa, including Beyond Sport’s flagship event the annual Beyond Sport Summit and Awards which was recently held in Johannesburg.

Beyond Sport’s Adam Hall will be taking up his new role as Director - The Americas as of 5th February 2015 where he will be based in New York. Adam will develop and grow Beyond Sport events in the States as well as building on existing relationship with the major leagues in the States, including the NFL, NBA, MLS, NASCAR, MLB, WNBA and NHL through a series of events and initiatives including Beyond Sport United.

Nick Keller, founder, Beyond Sport, said: “Thanks to the hard work from the Beyond Sport team and the continued support from our partners, we’ve built up a strong, global events portfolio which demonstrates our dedication to showing how sport can be used to break down barriers and change lives around the world."

“We are delighted to welcome Anais on board and know that her experience will be incredibly valuable to our global expansion."

“Given the strong relationships we already hold with the major teams and leagues, it makes a lot of sense for us to be growing our presence in the States. We look forward to Adam expanding the company and the many opportunities his new role will bring. 2015 is set to be a very big year for Beyond Sport!”