Xbox Celebrates Next Generation of Women in Sports
June 29, 2022
Xbox has partnered with the WNBA’s NY Liberty and Atlanta Dream, England and France's Senior Women’s Football Teams, Vanessa Bryant and others on a variety of activities to highlight the power of women in sports and gaming. Fans can participate in the Power Her Dreams campaign by submitting their dreams and choosing a charity to whom Xbox will make a per-dream donation.
Dedicated to uplifting and supporting the next generation of women leaders and their dreams, Xbox is using this new campaign to support female achievements and help bring their sporting dreams into reality. It is one of its first steps in a commitment to amplify the representation of women in sports and gaming.
Power Her Dreams illustrates the “true mix of strength, struggle, success and everything in between” that women have had to endure while making their dreams come true. And, for a limited-time, the company is inviting fans who love basketball and gaming to submit their dreams through its web portal. For every submission made through September 30, Microsoft will donate $10 to one of two charities - the Mamba and Mambacita Sports Foundation or Girls Who Code - with a maximum donation of $50,000 per non-profit.
Founded through the vision and loving memory of Kobe and Gianna “Gigi” Bryant, the Mamba & Mambacita Sports Foundation is a non-profit organization dedicated to creating positive impact for underserved athletes and boys and girls in sports. Girls Who Code is an international non-profit organization working to close the gender gap in technology. It is leading a movement to inspire, educate and equip students who identify as girls or nonbinary with the computing skills needed to pursue 21st-century opportunities.
Ahead of the Women’s Euros in England, Xbox launched two programs to support England and France. The FC Morton’s team was given a tour of the English FA’s St George’s Park training facility and had the chance to fine-tune their football skills with a training session with two of the England Lionesses. Additionally, the budding young footballers had the chance to coach footballers Ellen White and Lucy Staniforth through a custom-built race. The team was also announced as beneficiaries of an Xbox sponsorship package to “power their dreams” in the next season.
For the France Football Federation, Xbox worked on a series featuring five members of the France Women’s soccer team where they talked about their dreams of reaching the top of women’s football in France. Sakina Karchaoui, Kadidiatou Diani, Griedge Mbock, Delphine Cascarino and Clara Mateo spoke of their first aspirations during their childhood, to their most recent goals, years of hard work and grit, and inspiring the next generation of young female footballers.
On August 12, Xbox and the Atlanta Dream will team up to highlight a select number of dreams from the Power Her Dreams campaign during the game against the NY Liberty. They will also provide custom Atlanta Dream Xbox Series S consoles, which will be given away during the night to several fans. Additionally, Xbox will be revealing a one-of-a-kind home basketball court for the NY Liberty, which will be installed at Barclays Center and “will be a first of its kind experience.”