Morocco’s TIBU Maroc Launch Mama Fit
March 12, 2021
TIBU Maroc, a leader in sport for social innovation in Morocco, and Jibal, a mobile phone company in Iraq, announced their "Mama Fit" program this week. The program kicked off with 100 stay at home moms aged between 25 and 50 and supports women to practice sport on a regular basis in their neighbourhoods. It also includes the families of beneficiaries by offering fun activities for their children.
Founded in 2010, TIBU Maroc creates pathways of personal and professional success through sport for its different beneficiaries. It is the primary organization in Morocco in the field of education and socio-economic integration of young people through sport.
Mama Fit aligns with national and global policies aimed at empowering women. TIBU Maroc believes that through the power of sport, it will help them excel and improve their daily lives through a series of inspiring modules animated by professional coaches and female athletes three times a week.
The women enrolled in Mama Fit will be able to develop their motor and social skills through a multidisciplinary experience where personal development and physical activity revolve around the strength of sport as a means of positive transformation for women,” said TIBU Maroc President, Mohamed Amine Zariat.
“It is not acceptable that sport remains, in some neighbourhoods, an activity designed for and by men and practiced almost exclusively by men. Mama Fit is a solution that allows women to practice sport on a regular basis in their neighbourhoods."