Fundlife & Toby's Sports Partner to Empower Girls
August 9, 2019
2017 Beyond Sport Global Awards Shortlister, FundLife International, is teaming up with Toby’s Sports – the Philippines’ largest multi-sports retailer - to protect, educate and empower marginalised girls through sport.
Toby’s will raise funds through the sale of limited-edition items across all store branches with proceeds going directly to help more girls access safe spaces to play sports and further their education through FundLife’s sports-based educational programmes.
The announcement comes after FundLife launched its Girls Community League (GCL) movement at the World Football Summit in Kuala Lumpur on 29th April. The regional movement, which started in 2018, aims to give equitable access to 23,000 marginalised girls and boys across the Philippines by 2023, through the creation of community-led football leagues.
The partnership with Toby’s Sports will allow consumers to stand with girls and support them through equitable access to play, education and opportunity. Under the banner of ‘Rock the chain, let them play,’ socially-conscious consumers will be given a chance to purchase a stainless steel, engraved keychain for only $2.50, which is the cost to keep one girl in the GCL program for two weeks.
“We want to show people that a small contribution goes a long way – by giving up just one Starbucks coffee every month, it can keep one girl enrolled in the GCL program – buying a keychain is a great way to start a conversation with friends and family about supporting girls to have access to sports and education,” said Kimberly Lopez, FundLife Operations Manager.
“We are extremely happy to partner with Toby’s Sports in this campaign. Toby’s Sports has long been a champion of helping children through sports and this collaboration is very exciting for FundLife,” added FundLife Program Director, Marko Kasic.
GCL is supported through global partners, which includes Common-Goal, a global movement of professional football who have chosen to donate 1% of their wages to supporting football for good programs.
“We’re excited to partner with FundLife in this amazing initiative. At Toby’s Sports, we believe in harnessing the power of sports to change lives, and we applaud FundLife for doing what they can to make sports accessible to these girls,” said Toby Claudio, President of Quorum International Inc., the parent company of Toby’s Sports.
The proceeds of sales from the GCL keychains will be used to support FundLife’s football for good projects that currently reach over 5,000 children in Tacloban, Cebu and Northern Mindanao and to bring the Girls Community League to even more aspiring football players.
FundLife International is a dynamic, non-profit, for-purpose organisation founded on a simple yet unflinching principle – that no child should be denied​ quality education and equitable opportunities to reach their fullest potential.
Fundlife were Official Shortlisters for the 2015 Best New Project Award. Learn more about the Beyond Sport Global Awards - and this year’s Shortlist - here.