CARE Launch #WomenEqual Campaign

March 6, 2020  

CARE International launched its #WomenEqual campaign this week in support of girls and women in recognition of this Sunday's International Women’s Day. Following its successful 2019 campaign that generated over 350m media impressions, the global poverty-fighting organization will host #WomenEqual, which will include activations throughout the month.  

“For decades, CARE has been leading innovative global programs that ignite transformational change for women through financial inclusion, health, education and dignified work. Armed with the equal opportunity to learn, earn and lead, we know women make societies and economies thrive – we can’t afford to not make #WomenEqual,” said Michelle Nunn, President and CEO of CARE. 

CARE’s International Women’s Day events included the release of a series of “hero-story” videos, an Innovation Showcase reception in New York City on March 5, convening corporate partners to address the role of business in advancing Sustainable Development Goal 5 (Gender Equality), and a special conversation with the audience featuring select stars and producers of 'Jagged Little Pill' on March 8 on Broadway, along with other events.   

Several corporate partners have already committed to supporting CARE’s campaign during March, including Mars Wrigley with an additional $10m investment, and clothing retailers Banana Republic with a donation of $100,000, Gap Inc. and Old Navy among others.  

“The #WomenEqual campaign delivers easy and accessible ways for individuals to engage and support women here and around the world. We will have exciting media moments, celebrity and influencer participation, creative social media content and powerful stories of women. Together, we will work to include women around the world in the women’s movement and we will show them that we care,” said John Aylward, CARE’s Chief Marketing Officer.