The BLUE Climate and Oceans Project (BLUE)
This project's parent organization is Sport Environment & BLUE Environment
It operates in United Kingdom
It uses Multiple sports
Entered the Sport for the Environment Award
More about The BLUE Climate and Oceans Project (BLUE)
BLUE connects people, their lifestyle and their passions by harnessing the popularity of adventure sports that showcase the natural environment. BLUE works with world-class sports men and women who share their experiences, their passion for the environment and their commitment to healthy living with the wider community.
BLUE channels this content to build digital learning, social networking and mass participation activities designed to achieve measurable behaviour change and clear environmental and social outcomes. BLUE's short-medium goals are to build partnerships with sports organisations; to activate a network of champions that will lead their communities to promote sport, healthy living and a clean environment and launch the BLUE Mile, a mass participation event designed to bring together our coastal communities to celebrate our water environments towards London 2012.
Sport is intimately connected to nature and for some athletes it is the relationship with the environment that inspires and motivates them. As Jacques Cousteau once said, "People protect what they love" and it is a love for the environment that we need to engender throughout our communities. The challenge is to move beyond awareness and find the mechanisms to engage with people. BLUE is a project that is effective in doing this.